This blog will update PR solutions whenever they come:
Measuring Social Media effectiveness: Social media is social interaction via the Internet, and measuring it is seeing how many times your clients have prompted to appear in search engine results, or in any ranking for that matter. A PR agency uses these simple ideas to measure its clients’ effectiveness:
(a) The Buzz: Like mentioned earlier, a PR firm can observe if it’s clients show up more often on search engines, and even more on social-networking sites like Facebook, MySpace, and more on professional-networking sites such as LinkedIn, and Twitter. There are graders that can help with that such as the Facebook Grader, and the Twitter Grader.
The Facebook Grader caption says:
”If you graded your Facebook profile, what would you get?
Instantly grade your profile based on a variety of factors including the power of your network and your activity.
Compare your grade to that of your friends and to that of the larger Facebook community.
See demographic information. Do certain countries have better Facebook grades than others? What about younger vs. older users?
It’s fun and instant. Get your grade now!“
(b) Increased subscriptions and Visitors: Whatever online medium a PR firm is creating for its clients, whether a blog, or a website, or a social profile, it can always find out if trafficking is increasing or not. On a blog, a visitor stat, counting the number of visitors in a month, day, or even hour will show trafficking, for sure. If there are a subscription boxes to any of the clients’ services, and many are subscribing to, then that is also a sign.
(c) Reporting the difference: Keeping reports of media-coverage before and after, much like news-clipping, and comparing the increase of decrease in these reports.
The News-clipping Fiasco: PR firms often spend the better part of their days clipping their clients’ news from any publication: newspaper, magazine…etc, and compiling them on sheets, that are then saved onto a database. This helps keeping track of the clients’ increasing market, and the PR firm’s effectiveness. The procedures of news-clippings are often very organized, and well-stacked, preferably onto computer systems.
A Content Management System is complementary to the news-clipping process, in which clients’ news are posted, updated, discusses, and most importantly marketed on social media networks through Facebook, Twitter, MySpace, and blogs. This extends the PR’s marketing services to the World Wide Web, and represent their clients according to their [their clients] needs.
Clients themselves need to be notified with the news published about them in news-outlets, and so the a web-based Media Monitoring solution applied in which an instant SMS message is sent to our clients to check their news on the spot of these pieces of news’ release.
